HALO
“Heroes never die.”

For the 10-year anniversary of Halo, we worked with Smuggler director Todd Field and post house The Mill, to create a memorial speech for Master Cheif. The video was intended to lead fans to a Halo Memorial website, where they could create a personalized version of the video and join in the history of the game. 

In addition to the commemorative video, we created a living monument website that allowed players to superimpose their faces onto Master Cheif’s helmet, rewatch the video with them in it, upload it to a user gallery and download for their own use. This became a viral buzz in the gaming community, leading the hundreds of avatar image updates around the world.